Michelle Obama The Light Podcast

Art Direction + Key Art + 360 Campaign Creative Director: Deanna Paquette

This is the first Original project in Audible’s newly formed exclusive, worldwide, multi-project, multi-year first-look production deal with Higher Ground.

Upon the release of her new bestselling book, The Light We Carry: Overcoming in Uncertain Times, former First Lady Michelle Obama set out on a very special highly anticipated, six-city U.S. book tour. Michelle Obama: The Light Podcast goes beyond the book as Michelle Obama and her friends share personal stories and insights listeners won’t encounter anywhere else.

The campaign for Michelle Obama: The Light Podcast is designed to be visually striking and emotionally engaging. Using a rich color palette of gold, white, and purple, it creates a warm and inspiring feel that reflects the podcast’s message. The flowing, abstract backgrounds add depth, while bold typography creates clarity and impact. Featuring well-known guests like Oprah Winfrey, Tyler Perry, and Conan O’Brien, the campaign highlights the podcast’s star power and meaningful conversations.